Simply put, no.
There’s a lot of debate around this at the moment and a number of TA professionals, I’m sure, will suggest that this is the case.
Why do I disagree? Because job boards provide a great supply of relevant, active job seekers to employers at a low cost-per-application.
They have access to a pool of interested job seekers that you simply would not find elsewhere. People come to job boards with a purpose – they are CV-ready and want to find a job.
Candidates may click on a job they are interested in if they see it on social media, but they aren’t coming to their Facebook or Twitter newsfeed with that express purpose (whether that will shift is uncertain – in 2017, Talent Works found that 48% of candidates used social media to search for their most recent job).
Focus on building niche networked communities with relevant content (not just jobs – think about Stack and Github).
Job boards will also need to adapt slightly to the changing media landscape if they are going to survive. I think many will need to start offering other performance models, specifically pay-per-click (PPC) and Pay per application models.
Once you have committed to offering performance advertising, plug into programmatic advertisers who will be able to offer immediate revenue opportunities.
Finally, in the short term, job boards need to make the most of the opportunities Google for Jobs currently affords them. Whilst direct employers and their ATS’ struggle to get Google For Jobs compliant, this creates an opportunity for job boards to generate responses. They should definitely make the most of it whilst they can.
Release Date: Thursday 15th November
What does the longer-term future look like for job boards? Over the last few months, we have seen a number of big players enter the recruitment marketplace. This is the start of the rise of the ecosystem.
ClickIQ is an Automated Talent Attraction Platform which uses AI and Programmatic technology to intelligently manage and optimise your recruitment advertising in real time, across an extensive network of performance based recruitment media.
Saving recruiters significant time and money whilst also increasing their advertising reach.
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