ClickIQ is incredibly proud to announce an exciting new partnership with Google, making it Google’s only programmatic recruitment advertising partner in Europe. Established in May 2017, the platform has already disrupted the market by using AI and programmatic technology to challenge traditional methods of recruitment advertising and now becomes one of just 40 Google Partners across Europe.
ClickIQ is the only automated job advertising platform on the market that allows for the fully automated distribution of job ads on Google. The partnership builds on the platform’s ability to integrate with Google Ads, automating the entire process at a job level and complementing the traditionally brand focused, campaign-level approach.
How does ClickIQ’s technology do this? ClickIQ takes a feed of jobs from an employer’s HR system and, based on its programmatic algorithm, creates job adverts using Google Ads on both the search engine and display networks. Ad content and targeting is automatically created from job details, saving significant time in creating and managing ads.
ClickIQ’s platform tracks responses and manages spend in real time to ensure campaign targets are
Richard Collins, Co-Founder ClickIQ commented “70% of job seekers start their search on Google but many employers fail to take advantage of this on a job level, leading to poor ROI. In partnering with the global tech giant, ClickIQ harnesses Google Ads for each individual job in real time, drilling targeting down to job level and solving a long-established problem. This integration allows clients to capture candidate interest at the very start of the job search”.
Adrian Blockus, Google’s Head of Channel Sales for the UK and Ireland, stated, “We are delighted to be onboarding ClickIQ as a partner…Our EMEA leadership team were most impressed by the value proposition and innovation [ClickIQ is] driving through [its] platform. Adding in a Google solution makes a lot of sense and we believe that together we can drive significant growth and satisfaction with the end client…We look forward to building a very successful partnership together.”
ClickIQ is an Automated Talent Attraction Platform which uses AI and Programmatic technology to intelligently Manage and Optimise your recruitment advertising in real time, across an extensive network of performance based recruitment media.
Saving recruiters significant time and money whilst also increasing their advertising reach.
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