It’s been a while since we looked at Facebook Jobs in any detail – well I say looked, more like highlighted the terrible matching they were giving. We even ran a competition about the worst jobs being recommended!
Well, no surprise but as expected they have upped their game.
Firstly, there are a lot more jobs.
Importantly, this is being increased further as they try and partner and integrate with ATS providers. Their first step towards this is to use the industry standard XML feed which could significantly increase the number of jobs available on Facebook very quickly (once the feature becomes readily available).
There are now categories to filter down into relevant sections. I imagine this will continue to expand as they get even more jobs in.
The aggregate and boost model is by far the most successful and job boards who are not doing similar will get cut out of the process, as job seekers won’t look any further than the big 4 (Indeed, Google, Facebook and LinkedIn).
Clearly, Facebook is targeting blue collar workers and small companies.
Larger companies will be able to sponsor their jobs to more passive/less active professionals, giving them better reach than any job board. If you get smart with pre-targeting or re-targeting, then you could create a very powerful ‘talent pipelining’ tool – without needing expensive/intrusive talent-tracking tech.
I am not sure that it will ever be a very sophisticated product, but if you think classified ads, it will have its place and it is clearly a vertical they are serious about. For their target markets, I imagine it will be successful, in time.
ClickIQ’s automated job advertising platform manages, tracks and optimises the performance of your recruitment advertising in real time, focusing spend where it’s needed most to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards.
Follow Richard Collins on LinkedIn to explore the latest developments in the sector and to learn how you can keep your Talent Attraction strategy ahead of the curve.