Struggling to hire for
hard to fill roles?

Target Passive Candidates

How Can You Reach Passive Candidates?

Target them through social media. More than 1 billion people actively use Facebook on a daily basis, checking their accounts approximately 8 times per day, so you’re guaranteed to expand your job advert reach (source: sproutsocial).

Use ClickIQ’s world’s first job-based, social integration tool to not just advertise your jobs on social media, but to target, automate, manage and optimise the entire process.

Key Product Features

Specific Candidate Targeting

Use Facebook’s targeting to reach your ideal candidates. Target by location, interests, qualifications and more to ensure that your adverts only appear in the Facebook newsfeeds of the candidates you want to hear from.

Real Time Optimisation

ClickIQ automates, manages and optimises all social media adverts in real-time to ensure that there is no wasted spend. Freeing up your time to focus on what you do best – hiring great people.

Dynamic Advert Creation

Simply upload your employer branding and imagery and watch as ClickIQ creates a number of responsive, multi-format job adverts that are suitable for Facebook and Instagram newsfeeds across desktop, tablet and mobile.

Control Social Spend

Instead of paying thousands of pounds to create expensive social media campaigns, use Facebook’s pay-per-click (PPC) model to only pay when someone expresses an interest in working for your company.

How it works

Why Should You Target Passive Candidates?

  • Some jobs are just hard to fill – whether that be because they’re in skills shortage areas or because they just get less interest than other roles.
  • There’s a limited number of active job seekers in the world – around 70% of people describe themselves as passive job seekers meaning they aren’t actively searching through job adverts on job boards every day (source: GCS Recruitment).
  • Most people are open to new opportunities – 60% of people say they would be willing to discuss new career options if the right job came along (source: LinkedIn).
  • They’re an untapped resource – because they’re passive candidates they are unlikely to be being interviewed by other employers.

"We are delighted to be able to give clients the ability to build Facebook micro-campaigns on an individual job basis. The ability to automatically create micro-campaigns rather than having to deploy big, expensive, generic ones is a real game changer for lots of companies who previously wouldn’t have the spend or capability to do so. This is something that recruitment advertisers have been asking for, for some time”

Richard Collins