How hard can it be?
My dad always taught me the importance of having the right tools for the job. Digging a hole is easy if you have a spade.
The same applies when it comes to attracting great talent, so what tools do you need to make your talent attraction easy?
Somewhere to put your job ads so that the right people see them. You will need three channels:
You need a way of automatically creating ad campaigns straight from your ATS across your media network (above), in real time.
You need a low friction way of getting those people to apply. Customised landing pages, easy apply (LinkedIn, Indeed apply, etc.), plenty of content about the organisation and what its like to work there.
A chatbot to help those without CV’s (passive candidates), answer any questions, help out of hours, and to pre-screen applicants, especially for high volume roles.
To track response rates and provide you real-time performance data.
To create bespoke campaigns depending on the job
To up and down weight the ad spend at a job level in real time based on effectiveness and need. And to turn them off when you’ve hit your targets.
Or you could plug into ClickIQ which can do all the above for you from only £299 per month.
ClickIQ’s automated job advertising platform manages, tracks and optimises the performance of your recruitment advertising in real time, focusing spend where it’s needed most to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards.
Follow Richard Collins on LinkedIn to explore of the latest developments in the sector and to learn how you can keep your Talent Attraction strategy ahead of the curve.