In my last post, I mentioned that job boards had good chances of survival if they are prepared to adapt their models slightly by offering a performance-based model. Today, I will be looking at how and why job boards should make this a priority.
Direct clients love paying on performance, whether it is per click or per application, as they only pay for what they get meaning there is less financial risk for them.
Unlike with a duration based model, job boards are less likely to get unhappy clients when a job ad has not delivered their desired number of responses, but they have still had to pay a small fortune to advertise with them.
When clients pay-per-performance, it aligns goals, both job boards and their clients win and lose together.
Put simply, yes.
Why? Because we have advertisers who are desperate to spend with job boards that take CPC.
They need to offer both and let clients choose which they prefer. Don’t throw the baby out with the bath water. Think back to how publishers moved from paper to internet products. Job boards need to adapt but they cannot kill the golden goose in the process.
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Saving recruiters significant time and money whilst also increasing their advertising reach.
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