So now Google has done their next phase roll out in the UK. I think what has surprised people most is that basically it is a giant organic aggregator of job boards (think Indeed a few years ago, when all their content was free).
No matter how many boards you are on, your jobs appear only once. However, applicants are given a choice of how they want to apply – either direct or via any job boards you are advertising on. Google also have some really great filtering tools available to people to narrow down their search.
IF your ATS or careers site provider has not already done this, get a new one! Google have been telling people how for a while, so this is not a surprise.
This is really important as where you advertise affects the applicant journey, their experience and how much you could be paying.
People search, hopefully find your job, then apply either via whichever job board they prefer or directly through your careers site.
If you are on multiple job boards, then you ideally want to be on the one with the lowest cost. Several boards in our ClickIQ network allow you to appear in Google for Jobs organically (i.e. for free). But you will have no control over which one people apply through – and they may well choose the most expensive option.
Candidates see your job directly, click and get a great experience. They then learn about you as an employer and apply on your site – costing you nothing.
ClickIQ’s automated job advertising platform manages, tracks and optimises the performance of your recruitment advertising in real time, focusing spend where it’s needed most to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards.
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