Top 10 reasons why in-house recruiters should be using programmatic advertising

Recruitment advertising is rapidly moving to a performance basis, and smart recruiters will immediately see the advantages of this. But to manage it effectively you will need a suitable technology platform with integrated programmatic bid management tools.

For those unfamiliar with it, Programmatic, is simply using computers to automatically manage pay per click/performance based advertising, typically on Job Search Engines/Aggregators such as Indeed and Adzuna.

Top 10 reasons:

  1. Greater Visibility

    Aggregators are now the No 1 method that Job seekers use to find a new job. 57% use them according to a recent Job board Doctor/Madgex survey, more than any other method.

  2. Cost saving

    Typically of 40% vs without using programmatic.

  3. Time saving

    As can automatically stop a campaign once it achieves certain goals – eg a target number of applicants. This becomes increasingly important when recruiters are placing candidates in high response roles.

  4. Reduced agency fees:

    By focusing spend on harder to fill roles, you will have less reliance on recruitment agencies.

  5. Only pay for what you need:

    Using a differential job bidding strategy. High responder jobs will require much less cost per click than skill shortage jobs. ClickIQ monitors and adjusts accordingly.

  6. Only pay for responses:

    Unlike duration based ads, if you don’t get any responses you don’t pay anything. Savings are even greater for hard to fill roles.

  7. Manage the amount of responses:

    Set an amount of Clicks or applications that you want, and then the system will automatically stop.

  8. Reduce wastage:

    ClickIQ will monitor responses from organic traffic, and it makes sure you only advertise jobs that you need to, based on the levels of responses and targets set.

  9. Optimise on quality:

    It’s not just about clicks it’s the quality of those clicks. ClickIQ can optimise your advertising spend based on the quality of responses.

  10. Easy to set up:

    Just provide an XML jobs feed. We do the rest automatically.

ClickIQ is the Intelligent Recruitment Marketing and Analytics technology for Recruitment Consultancies to manage and optimise their Pay per performance advertising.

ClickIQ’s campaign management tools allow you to set up as many campaigns as you need, setting goals and budgets within them.

Our programmatic bid management, then manages the cost per click bids to achieve the goals set out.

Our Integrated AI, learns over time what works best to make sure your campaigns are as efficient as possible.

Our Analytics dashboard finally reports in real time on all of your jobs and campaigns to provide essential management information for you to make informed decisions.

About ClickIQ

ClickIQ’s automated job advertising platform manages, tracks and optimises the performance of your recruitment advertising in real time, focusing spend where it’s needed most to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards.

Follow Richard Collins on LinkedIn to explore of the latest developments in the sector and to learn how you can keep your Talent Attraction strategy ahead of the curve.

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