Here at ClickIQ we are just starting to roll out our improved cost-per-application (CPA) product, but when should you buy your recruitment advertising on a CPA basis?
Unlike our friends in the US, buying media on a CPA basis is not something that happens much across Europe. However, that is all starting to change.
More and more media owners are offering it up as an option including Indeed, Jobrapido, Adzuna, and Glassdoor to name a few.
As a result, we have now updated our dashboard to report on it as a separate line item.
The simple answer is when it improves your advertising return on investment.
The more technical answer is that before you can even start thinking about it, you need to put a few things in place.
Many clients worry about quality, which is understandable, but you can use CPQA (cost-per-quality-application) to override this concern. CPQA strips out the non-relevant applicants or any applications from people who don’t live near the job you’re recruiting for.
If you would like to find out more about buying on a cost-per-application basis please message me or find out more on the ClickIQ website.
ClickIQ is an Automated Talent Attraction Platform which uses AI and Programmatic technology to intelligently manage and optimise your recruitment advertising in real time, across an extensive network of performance based recruitment media.
Saving recruiters significant time and money whilst also increasing their advertising reach.
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