For the last 20 years’ duration-based job advertising has dominated the recruitment market. But now pay-per-click (PPC) has taken over. Here’s why:
The US is already dominated by the PPC model with the UK rapidly following and the rest of Europe won’t be far behind.
All of the big 4 (Indeed, Google, LinkedIn and Facebook) work using a PPC model and in the last 10 years have taken the majority of the recruitment advertising market share.
So, if you haven’t tried PPC before maybe now is the time.
However, before you jump in with both feet first, the one thing you will need to make sure it a success is some software to manage it. This is where ClickIQ comes in.
ClickIQ uses AI and Programmatic technology to do all of the heavy-lifting for you. Your jobs are automatically uploaded and our platform does the rest by automating, managing and optimising your recruitment advertising across more than 25 PPC job boards and social media.
It continually monitors response rates and adjusts bids on every job on every job board in real time, turning a time-consuming and complex process into a simple and efficient one. By automating and managing the entire process ClickIQ saves recruiters significant time and money whilst increasing their advertising reach.
To find out more about ClickIQ and how our multi award-winning technology can help you attract the best talent email us at email@example.com or request a demo via the button below.